Vora: Air Purifier
Dyson has a strong brand recognition, their landmark design using high-quality materials and a high gloss finish makes for a tough product redesign. Here is a transformation of Dyson's Air Purifier line that introduces a new organic aesthetic and biomemetic shape of mushrooms to this design.
Dyson Audience:
Age: 25 - 34
Ethnicity:
• Asian American
• Caucasian
• Hispanic
Income
• 100K - 200K+
Possible Contexts:
• Luxury Homes
• Real Estate Staging
• High-End Offices
• Studio Spaces
Possible Updates
• Redesign Enclosure to come apart more easily
• More organic shapes
• Sheet Metal Filter Enclosure